With all the doom and gloom trying to break down what’s left of our New Year spirits, the Accrual World Team has decided to keep an optimistic eye out for good news to naysay all the doomsayer’s predictions.

Admittedly the only good news we’ve seen recently is for increased baked bean sales and Aldi profits, but it did makes us wonder how an accountant can position themselves to a market with a no-frills mentality?  It’s not like we’re a particularly ‘frilly’ profession, so maybe we should all be branching out into ready-made tax returns advertised by Kerry Katona? In fact which celebrity would you like to see fronting your practice?

The AW Team would like to see Jack Dee bring his sardonic wit to the importance of accountancy after his sterling turn on Shooting Stars, but we don’t see him winning the hearts and minds of the no-frills crowd…